While many are (fairly) predicting a moderate-to-poor season for Purdue Football, one thing that is going in the right direction is the marketing of the program. Hey, we have to take the small victories where we can. And maybe this one isn't so small.
Winning involves a mindset. Pride. Committment. The whole team being greater than the sum of the parts. And maybe -- just maybe -- that's the kind of ass-kicker coach we've now got on our hands. And that would be awesome.
Anyway, below are the three Purdue Football billboards you'll be seeing along I-65 in the coming months. I love 'em.