If CBB Were MLB, Would Purdue Be Considered "Big Market"?

"Hey, you're slippery!"
"Heehee! So are you!"

According to the Wall Street Journal today (and, by extension, an IU-PU-Columbus assistant professor of finance), the Boilermakers would be the 18th-most valuable college basketball program in the land, if CBB programs could be bought and sold like professional franchises. Instead of, you know, just the players being able to be bought and sold in a lot of cases.

I was not surprised to see programs like Kansas, OSU, UNC and Duke on the list. I was, however, surprised to see Louisville at #1, Minny at #10 and Northwestern at #20. 

Check out the rest of the Top 20 below.


Thanks to reader Greg for the heads-up.

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